Really Simple Reporting – A Business Model
We are working to give journalist in Africa advanced mobile phones. We are also looking into small digital recorders like the flip video. The local journalist use these tools to produce reports in their area and use the mobile and internet network to publish the content to http://www.AfricaNews.com. We are now working to engage 300 individuals spread across 33 African countries.
– We work to identify and engage individuals for the network
– We work to provide members with as many reporting tools as we can afford
– We have developed training materials that help improve the quality of the reports
– Our editorial team in Accra work to train, guide and coach the contributors on a daily basis
One way we generate income is via our “Really Simple Reporting” program. For a reasonable fee, organizations can commission their own mobile reports. We put together a briefing on a project, event or theme and send this out to one of the local journalist in the field. They can then make a visit to the location and collect the necessary text, photo and video. The report is then uploaded and edited before we send it off to the client. Our partner organizations use these mobile reports for their own websites, newsletters and other communication. These reports are often used in the effort to better communicate with stakeholders – the partners, clients and donors that would be interested in knowing more about what is happening on the ground.
In this way we can help make a career in media more sustainable.